On the other hand, he counts 2.5 hours per household. Although Spotify does not allow for simultaneous plays using one account, more than one person in a household may use one account.
Also, the article assumes the premium subscription rate, but probably very many users have the 'Unlimited' subscription. So, although the average is probably lower than 2.5 hours, the average subscription price is also.
Also, the article assumes the premium subscription rate, but probably very many users have the 'Unlimited' subscription. So, although the average is probably lower than 2.5 hours, the average subscription price is also.