As a Netflix customer I applaud their 180 turnaround on their Qwikster plans. It doesn't matter to me if their flip-flop makes them seem a little scatterbrained, because the decision to keep both services bundled together makes the most sense.
Perhaps they realized that if they spin off their DVD business that there would be blood in the water and the likes of Amazon Prime and Blockbuster would feast at their expense. While I do think that online streaming is preferable to DVDs-by-mail, the fact is that there isn't enough online content available for streaming and the DVDs nicely fill in the gaps and I honestly don't think DVDs-by-mail will die off as quickly as they first thought.
It makes sense to keep DVDs-by-mail until their online streaming selection is much more broad, diverse, and containing a lot more quality content.
Perhaps they realized that if they spin off their DVD business that there would be blood in the water and the likes of Amazon Prime and Blockbuster would feast at their expense. While I do think that online streaming is preferable to DVDs-by-mail, the fact is that there isn't enough online content available for streaming and the DVDs nicely fill in the gaps and I honestly don't think DVDs-by-mail will die off as quickly as they first thought.
It makes sense to keep DVDs-by-mail until their online streaming selection is much more broad, diverse, and containing a lot more quality content.