Were the artists formerly known as Dixie Chicks cancelled or did their market fragment and they chose to focus on one segment? For some, is the notoriety of "cancellation" a welcome signal of authenticity and salience to consumers? For example Prince successfully used self-cancellation as a marketing rebirth during a legal dispute.
The Dixie Chicks are joining a growing list of brands, entertainers, and artists making changes in wake of the racial justice movement happening now. Like many, they "want to meet this moment" in history, which is why the country trio will go by The Chicks from this point forward.
The Dixie Chicks are joining a growing list of brands, entertainers, and artists making changes in wake of the racial justice movement happening now. Like many, they "want to meet this moment" in history, which is why the country trio will go by The Chicks from this point forward.
https://www.goodhousekeeping.com/life/entertainment/a3297240...