A very high percentage of Visor users add custom columns to add context. This is data they create in the product that doesn't sync to Jira. So the workflow seems to go beyond unidirectional reporting.

It seems that no reporting tool is ever flexible enough to do that -- add custom columns to annotate, filter, and contextualize the report. Raw data is rarely "clean" enough and explanatory enough to just be exported into something for external consumption -- either via an exec or even externally to a different company (partner, client, etc.)