It’s a PR problem. I think it matters the name we use to call them and how they are interpreted by general public.
Currently we call them like IndieHackers, bootstrapped startup, life style business.
All not fancy as “unicorn” it is.
We need a new PR that makes this kind of business cool for the general public.
In these day if you have a profitable bootstrapped business (<1M$) people say that you should raise capital to grow and become an unicorn and your are not cool or not get PR attention until you raise funds. I think is a PR problem.
There is an opportunity for a new media space. Like IndieHackers but without the term “hackers” in the title which reminds something dark for the general public.
I am ok with boring success. The problem is that the media or common public cheer to VC-startup because terms like indieHackers, bootstrapped business or lifestyle business are not cool.
I can definitely bet that if we a have fancier name for this kind of business or funding strategies it will be different.
It must be cooler to create a profitable privately-owned business than a VC-owner business in loss
The term "small" is not so cool. A founder is an ambitious person, so it doesn't say "i want to build a small business" even if in the end, it's likely it will build a SB. Therefore media coverage tends to focus on unicorn and vc-startups. Write article on "small business" is no so cool and entertainment.
That's why we need to find a new term if we want to make "small business great again". I would like to see more PR coverage for bootstrapped/small business instead of VC-startups.
Currently we call them like IndieHackers, bootstrapped startup, life style business.
All not fancy as “unicorn” it is. We need a new PR that makes this kind of business cool for the general public.
In these day if you have a profitable bootstrapped business (<1M$) people say that you should raise capital to grow and become an unicorn and your are not cool or not get PR attention until you raise funds. I think is a PR problem. There is an opportunity for a new media space. Like IndieHackers but without the term “hackers” in the title which reminds something dark for the general public.