This is a very interesting situation for privacy respecting products.
Say you want to advertise to your potential audience, what do you do? You have very few privacy respecting methods.
1. You go with passive advertising like billboards, TV ads, blog ads etc. Not particularly effective since you can't do it across the world.
2. You go with something like Google with a huge ad network. But if you go with Google...you are tapping into and making use of personal data of your very own privacy respecting people. In a way, you are feeding the beast.
Which method should such a product go with? Which method would conform with their privacy respecting model best? Which would bring in a lot of users?
Not all ads are bad. Not all ad networks are bad. Some, very few, do it ethically. I think Brave itself is one of those. But these networks are very, very small compared to Google.
At all time the temptation is there to go with targeted ads because it's the most effective & affordable way to get potential users. The moment you do, are you still privacy respecting?
Edit: as to your question about banner ads. It depends. If you are using Google's banner ads they aren't static by any means. Google targets and rotates based on their huge database of user data. But if you just put a banner ad somewhere on a blog etc, that comes under the category of passive/non-targeted marketing.
Say you want to advertise to your potential audience, what do you do? You have very few privacy respecting methods.
1. You go with passive advertising like billboards, TV ads, blog ads etc. Not particularly effective since you can't do it across the world.
2. You go with something like Google with a huge ad network. But if you go with Google...you are tapping into and making use of personal data of your very own privacy respecting people. In a way, you are feeding the beast.
Which method should such a product go with? Which method would conform with their privacy respecting model best? Which would bring in a lot of users?
Not all ads are bad. Not all ad networks are bad. Some, very few, do it ethically. I think Brave itself is one of those. But these networks are very, very small compared to Google.
At all time the temptation is there to go with targeted ads because it's the most effective & affordable way to get potential users. The moment you do, are you still privacy respecting?
Edit: as to your question about banner ads. It depends. If you are using Google's banner ads they aren't static by any means. Google targets and rotates based on their huge database of user data. But if you just put a banner ad somewhere on a blog etc, that comes under the category of passive/non-targeted marketing.