I've owned a F-150 for 15 years, drove it until the wheels fell off, much of it towing our RV trailer around the Southwest US and California coast.
When it finally was time, we upgraded to an F-250 (but kept the same trailer, which is at thr top end of the towing capability of F-150's but much more fun to tow with an F-250).
We also live in SOMA in San Francisco, park our truck in an underground garage, and pay some of the highest fuel prices around.
I would argue I'm the exact target customer. If they can satisfy my needs (desires really) with an electric truck, they've won the battle.
They haven't cracked it quite yet, but with something like this I think they can:
I hear you! Sounds like an awesome way to use your truck. But what I'm getting at is the question of if lots of/most F-150 owners tow anything at all? Or tow regularly enough to care like you care? Is this really for the folks who just want a truck rather than the folks who actually use it?
I've owned a F-150 for 15 years, drove it until the wheels fell off, much of it towing our RV trailer around the Southwest US and California coast.
When it finally was time, we upgraded to an F-250 (but kept the same trailer, which is at thr top end of the towing capability of F-150's but much more fun to tow with an F-250).
We also live in SOMA in San Francisco, park our truck in an underground garage, and pay some of the highest fuel prices around.
I would argue I'm the exact target customer. If they can satisfy my needs (desires really) with an electric truck, they've won the battle.
They haven't cracked it quite yet, but with something like this I think they can:
https://insideevs.com/news/590878/ford-f-150-lightning-remov...