This was answered for me a few weeks ago at work. I have a lightweight blog where I post things to show that I know about xyz. Nobody reads it and I don't expect anyone to read it in the near future. I'm not a particularly good writer (much to my shame).
I have also given 2 presentations in my company about an Agile practice I am passionate about. Just 2 presentations - nothing more. In my follow up to the presentations I sent an email mentioning a particular post I wrote that people could read.
A couple of weeks after giving these presentations, I was talking to a couple of new-joiners and introduced myself by my first name. "Hi my name is John, when did you join?"
To my surprise, the new joiner replied "Wait - you're not John Doe are you? I've heard some people talk about you". Apparently, I had started to become known for this niche area of knowledge. My presentations, together with my blog, showed people I was serious about what I said and - most importantly - I cared.
Your brand shows that you take yourself seriously and, as a result, other people take you seriously. Writing is difficult because it requires you to think deeply. It takes time and mental effort. But that doesn't mean you shouldn't write. It means you should write more.
I have also given 2 presentations in my company about an Agile practice I am passionate about. Just 2 presentations - nothing more. In my follow up to the presentations I sent an email mentioning a particular post I wrote that people could read.
A couple of weeks after giving these presentations, I was talking to a couple of new-joiners and introduced myself by my first name. "Hi my name is John, when did you join?"
To my surprise, the new joiner replied "Wait - you're not John Doe are you? I've heard some people talk about you". Apparently, I had started to become known for this niche area of knowledge. My presentations, together with my blog, showed people I was serious about what I said and - most importantly - I cared.
Your brand shows that you take yourself seriously and, as a result, other people take you seriously. Writing is difficult because it requires you to think deeply. It takes time and mental effort. But that doesn't mean you shouldn't write. It means you should write more.