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And that big, fancy agency will outsource the whole project for 1/20 of the paying price to a small company.


And the small company will hire a single contractor for 1/4 of what they're getting, and that's who will do all the work.


Exactly.


No we did it almost all in-house. It's a pretty competitive space, there's like 20 A-list agencies that operate at that level and 100 others a notch or two below. We frequently ended up working on site with clients, we couldn't hide anything.




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