Almost any dry lube will achieve the supposed benefits of this product. Even dumonde tech lube dries so much that you can barely tell the chain is lubed.
We've also had belt driven (with pinion) systems for years, both of which would seem to solve this in a much more straightforward approach. This seems like a technological dead end to me.
In my neck of the woods, the main enemy during winter is road salt. I find that a thick heavy lube is the only protection, and a chain guard to keep it off my pants. Half of the secret of the chain case on the traditional Dutch bike is that the chain can be smeared in really thick evil grease with an exceptional maintenance interval.
We've also had belt driven (with pinion) systems for years, both of which would seem to solve this in a much more straightforward approach. This seems like a technological dead end to me.