I think the market that plays games on emulators is pretty different than the market that plays on console. I don't know if this will really bring the effect that the game devs want. It will only hurt the preservation and cultural impact of these games down the road when one isn't able to buy the games new but they can't be emulated.
Someone will crack it. The point of these protection systems isn't to absolutely prevent copying (or emulation in this case?) but rather increase the amount of time before emulation becomes available (because someone cracked it)
