Could be. But the pre-launch rumours also claimed the 4080 was a 450 W product, and the 4090 is so niche (basically it’s the old Titan line) that it’s not worth handwringing about because it’s not targeted at normal consumers (for “I’d buy a > $1000 GPU for gaming” values of “normal”).
Nvidia is attempting to increase sales on the high-end by positioning the 4080 and 4070 (aka 4080 12 GB) at a much higher price point than the market demands while giving good value to the 4090 (60% more performance than the 3090 Ti which launched at $2000).
