Oh, when you really think so, I think you are wrong. I'm working now for several years in software for the german car industry. There are many people that try to improving everything in the workflow. But they don't want to add more complexity with a language that is in heavy development, changing fast, is not certified and can read only from a small piece of developers in the field only for a new hype. The real problem with the software quality is, that everytime when anything works it is tried to make it cheaper and outsource anything whats possible until all breaks and the people that had any idea how it worked changed to another company.
It sounds like you didn't read the article. The problem is that despite good software practice, esoteric memory bugs are still an issue. If switching to Rust eliminates an entire class of bugs, the choice is obvious especially if you already have a competent development team.