While a bit weird, I can understand that you can do ads without tracking (perhaps without profiling as well) and this doesn't always mean that Apple becoming one with the capitalistic singularity of advertising business requires them to also be tracking people.
The same goes for plenty of forms of telemetry; it doesn't equal individual tracking or tracking at all (before someone comes in with a cohort theory).
Some things like predictive text entry (Microsoft did/does that? And grammarly and Gboard) have an easy implementation where you ignore privacy and simply dump all user entry onto a server and do the heavy lifting there. Apple's version of that might be Siri recordings when recognition fails to improve that, but I haven't seen it with ads or text entry (yet?).
At some point no company should be doing any of this without homomorphic encryption or a good level of sanitisation. All of Apple's telemetry that you can inspect (either locally or simply by adding a proxy) is well-anonymised. It doesn't hide what specific binaries are causing errors as that would defeat the point of measuring reliability, and when you connect to someone, they will know what IP connected to them, but other than that, it's not as bad as people tend to make it out to be.
The same goes for plenty of forms of telemetry; it doesn't equal individual tracking or tracking at all (before someone comes in with a cohort theory).
Some things like predictive text entry (Microsoft did/does that? And grammarly and Gboard) have an easy implementation where you ignore privacy and simply dump all user entry onto a server and do the heavy lifting there. Apple's version of that might be Siri recordings when recognition fails to improve that, but I haven't seen it with ads or text entry (yet?).
At some point no company should be doing any of this without homomorphic encryption or a good level of sanitisation. All of Apple's telemetry that you can inspect (either locally or simply by adding a proxy) is well-anonymised. It doesn't hide what specific binaries are causing errors as that would defeat the point of measuring reliability, and when you connect to someone, they will know what IP connected to them, but other than that, it's not as bad as people tend to make it out to be.