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> For years, Apple has been running ads for hundreds of third-party apps across social media and other platforms so that users would download apps from its store and not from developers’ websites

Errr, what? AFAIK Apple has never run ads for 3rd party apps outside of its own App Store , and what’s this no sets out downloading apps from a developer’s website? They all come from the App Store (note, the article is specifically talking about mobile app advertising at this point).



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