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Apple’s main competitor being practically forced into giving them money is what saved them.

That’s a myth. Microsoft bought $150 million in non-voting stock. First, it didn’t save them, even then, $150 million wasn’t much money to Apple. Having Microsoft committed to supporting Office on the Mac for the next 5 years was a trade for Internet Explorer being the default browser for the Mac during those 5 years. That’s when the best version of IE ran on the Mac.

Of course after the 5-year period expired, Apple launched Safari 1.0.

Second, Microsoft made a huge profit when sold the stock.

What “saved” Apple was the success of the iMac in 1998 and then iPod.



when MS bought those Apple shares, Apple was on the verge of getting bankrupt, and MS Gates saved it. Why he did it is a separate story.

$150m was a big money in the 90s. More so for apple in that situation.


>$150m was a big money in the 90s. More so for apple in that situation.

It was ~2% of Apple's 1997 revenue[1].

[1] - https://money.cnn.com/1997/10/15/companies/apple/


revenue




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