In my experience (as someone who has advocated for f.lux and natural lighting since the early days) even when people are directly exposed to the benefits (such as leaving a shift at 11pm and being able to sleep restfully when they get home) it’s still difficult for them to change habits. The work/life autopilot just does not seem to have room for it.

It’s truly heartbreaking, and doubly so when we lose out on companies like Twist.