TikTok does in some ways seem like the anti-Instagram or Facebook, or at least my feed does. It's all people using their hardships or quirks as humor and a way to connect, or couples examining the annoyances of marriage and relationships in good humor.
The amount of things I want to and do share with my wife and kids in there makes me thing of the items as small emotional payloads I can send which are themselves a message, sort of like sending an emoji or string of them.