Somebody here lacks self-awareness, but I'm not sure it's the author. To quote the article:
> Another way to redeem passive lurking is by making a clever joke that shows that you are above the whole thing. Twitter’s quote tweet function, especially, enables users literally as well as metaphorically to appear above the conversation and to cleverly one-up their opponents from this privileged position. The game, in effect, is this: Who can appear the most above it all? But the circumstances of posting—alone at the controls with no one around but everyone watching—all but guarantee that posts are alloyed with insecurity, however clever they might be. Like the too-clever detective whose need to exhibit command tends to result in more chaos, the clever poster’s attempt to stand above the medium’s stupidity merely reveals dependence on its meager pleasures. Cleverness devolves from the output of analytical acuity into a transparent show put on to allay the anxieties of passive consumption.
> Another way to redeem passive lurking is by making a clever joke that shows that you are above the whole thing. Twitter’s quote tweet function, especially, enables users literally as well as metaphorically to appear above the conversation and to cleverly one-up their opponents from this privileged position. The game, in effect, is this: Who can appear the most above it all? But the circumstances of posting—alone at the controls with no one around but everyone watching—all but guarantee that posts are alloyed with insecurity, however clever they might be. Like the too-clever detective whose need to exhibit command tends to result in more chaos, the clever poster’s attempt to stand above the medium’s stupidity merely reveals dependence on its meager pleasures. Cleverness devolves from the output of analytical acuity into a transparent show put on to allay the anxieties of passive consumption.