Details are in my bio, but it's a pop-science book for new parents. It got a big publicity boost when Parents magazine ran excerpts, and a gigantic publicity boost when "The Big Bang Theory" wrote an episode where my book was a central plot element.
Hah! I saw your comment and was intrigued since I have been looking for a Christmas present for my brother and his 7-month old son. Then I looked at your bio and realised it was the book I'd bought for him last Christmas.
I love the BBT show, well the early seasons more than the later ones, but still it's an amazing feat to featured in a world-wide blockbuster loved by geeks :-)
ps. Most pharmacy university students were closely familiar with the show, there was an abundance of references during classes.