I think it's much worse from the perspective of an average search user.
The problem is that GPT is confidently wrong. If I know the topic well, I can spot when it's BSing. But if I don't, it's much harder to say. The average search user is almost definitionally somebody ill prepared to tell the difference between truth and truthy-sounding nonsense.
Yes I thought about that too but the thing is so are the search results on Google. You never know the site on the top will give you accurate information or not.
This also avoids the problem of deliberately skewed search results full of affiliate links to promote products veiled as useful content (of which the web is full).
The problem is that GPT is confidently wrong. If I know the topic well, I can spot when it's BSing. But if I don't, it's much harder to say. The average search user is almost definitionally somebody ill prepared to tell the difference between truth and truthy-sounding nonsense.