Yep. The value/utility of the underlying technology doesn't really matter. The scammers will just switch to using whatever buzzwords are most hip and eventually people will associate the buzzword more with the scammers than the technology itself. This was taken to the extreme with cryptocurrency post-2015 where most people never even had an actual interaction with cryptocurrency but believe they know what it is from all the tangentially related scams they heard ads or news about.
The utility of AI can be real, just as the utility of bitcoin is, but it'll be drowned under things like "Quantum AI trading platform" or "NFT"s in the public perception.
I blame much of the hype around the "metaverse" on crypto scammers. VR was arguably in a slow but steady growth phase centered around games until it got tied up with the overhyped and poorly defined buzz word, which also includes every hyped up technology in existence (AI, AR, Blockchain, etc). As a long time VR developer going back to 2015, it was hard to watch it happen.
The utility of AI can be real, just as the utility of bitcoin is, but it'll be drowned under things like "Quantum AI trading platform" or "NFT"s in the public perception.