You likely saw it just before I edited the headline. I didn't realize at the time I posted it, but the original title definitely could give the impression they're injecting 3rd party ads. Personally, this feels 90% as annoying as a third party ad. But my intent was definitely not to mislead, I was hesitant to even make a post because I don't want to be a bad HN citizen by starting a thread that becomes an emotional bandwagon.

I don't think there is a breach of DDG's contract but it it is a disappointing contrast to my expectations from DDG's brand, which I would expect to be more respectful of the user. This is disruptive.