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One of my friend maintains a fitness app that uses in-app subscription when subscribing through the app or subscription through the website with a credit card.

The apple subscription generate a lot more support requests because a lot of customers are confused on how to stop the in app subscription. Unfortunately, the company can't stop the subscription, it can only be done by the customer through the app store, so instead of just being able to cancel it for confused customers who request it, they have to guide them to cancel it on their side which is a lot of work.



Your friend should look into deep-linking to the subscriptions screen in the App Store from within their app. https://stackoverflow.com/questions/15530794/link-to-app-man...




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