Great example. I like broadcast radio. I don't like picking and choosing podcasts, I like to just listen to "what's on". I really like some of the live music content on SiriusXM (celebrity DJs, etc). I'm their ideal customer. And they'd have captured $300-400 of my value over the past 1.5 years, if they only had self-serve subscription and cancellation like Netflix or Disney+. But since they have decided to go the NYTimes route of "everyone pays a different price, and cancelling is next to impossible", they get nothing from me.
I cancelled my SiriusXM subscription a fee months ago and it was a painless experience. They even refunded the amount charged a few days prior to my call, without me even asking.
Cancelling my at&t account, on the other hand, took several calls to them and my bank, and in the end, I just had my bank stop payment.
