I don't think this is near ready for $10/month subscriptions. I agree with adityakothadiya with having some sort of freemium approach. Walking through how I took this at first, I clicked your link and was a second away from sending it to my girlfriend. That's huge, but then I saw the price and immediately closed the window. I just can't imagine anyone paying that much, more than streaming accounts on netflix/hulu. For an online recipe box. Especially when similar free and cheaper solutions are available. Even looking at something like http://onetsp.com/account/signup which i'd say is definitely direct competition, it's free to use, and $5 a year for pro account. Why do you value yours so much higher than this, as much as I like dead simple, you currently have zero defensive edge against competition. Even using evernote, you can do something similar and have a very searchable database of recipe's. Until you have something that puts you clearly above the rest, I'd be extremely careful of missing out on early adopters. First 100 signups shouldn't get a month free, they should get a year free, seriously.