>When every supermarket aisle looks like a sea of sameness, when every category abides by the same conventions, when every industry has converged on its own singular style, bold brands and courageous companies have the chance to chart a different course. To be different, distinctive and disruptive.
I feel like the author has learned the exact wrong lesson. AirBnBs all look the same for a reason! It's the Brooklyn look! There's a reason all the AirBnBs copied their style from one of the most expensive housing markets in the world. That style was high status, and AirBnBs copied it, and eventually it became ubiquitous because people aspire to that. It's not an accident where it originated from. Convergence isn't an opportunity to diverge, it emerges from underlying driving factors. Yes, you can choose to buck that trend, but the underlying reason for the trend emerging is going to be something you have to fight against, it's going to be a disadvantage, not an advantage.
I feel like the author has learned the exact wrong lesson. AirBnBs all look the same for a reason! It's the Brooklyn look! There's a reason all the AirBnBs copied their style from one of the most expensive housing markets in the world. That style was high status, and AirBnBs copied it, and eventually it became ubiquitous because people aspire to that. It's not an accident where it originated from. Convergence isn't an opportunity to diverge, it emerges from underlying driving factors. Yes, you can choose to buck that trend, but the underlying reason for the trend emerging is going to be something you have to fight against, it's going to be a disadvantage, not an advantage.