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I used to think that the convergence of similar branding (logos, colors, etc) was the product of corporations hiring the same marketing consultants, but the part about the instagram aesthetic blew my mind. Looking through my wife's feed, a lot of women post pics in similar clothes, in similar poses, in similar locations, doing similar activities.

We're dumb heard animals, apparently.



Perhaps we try to do the same as others (wear the same clothes, pose the same way, buy the same things, etc.) so as not to be an alien too much?


I can agree with that - fitting in is important. Totally makes sense.




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