The author is the strategy director at the same type of shockingly bland company that would have this website: https://www.epochdesign.co.uk/
All of the pages contain a vague paragraph with the invitation to "drop us a line" for actual information.
I don't think a blog post has to have a brand new thesis-- that's setting the bar a little high, but it should at least have some unique insight.
Talking about the convergence of global brands in the digital space and how that affects the physical spaces we occupy would have been really interesting way of framing trends. Especially regarding how a brand can stand out in a homogeneous world that seems to favor the known. But what do I know?
Fair point on a unique insight being sufficient for a blog post. I should also give the author credit for writing clearly and for his photo montages--problems with the approach aside, it's at least superficially effective.
This is a bit of a tangent, but I strongly suspect the design trend will swing toward hoarder chic. Almost 10 years ago now, I drove from Austin to San Antonio to buy an old stereo for $50. The owner's house was fascinating. He had two large rooms full of stereo equipment that he collected but had little interest in selling. Every item had a story: where got it, what a deal it was, what he traded for it. The stories evoked different times and places in his life. There was a whole biography there, in stereo(s).
Unless a café were really driven by the personality of its owner, it would be hard to reproduce that kind of thing in any meaningful way. But I think designers will at least try. We're obsessed with old things as indices of authenticity, and as the aesthetic pendulum swings, interior designers will differentiate themselves by making spaces marked by superfluity. This kind of thing already exists, of course--largely in bars filled with vintage stuff. In homes, something like it gets called "grandmillenial" or "grandma chic." But it'll ultimately be just as vapid as contemporary design language, because it'll be a simulacrum of something more authentic.
My sister-in-law is a successful interior designer, and her house is the epitome of AirSpace. It is as ephemeral as the Airbnb guest, changing every few months in the name of perennial "updates." It is the most heartless home I've ever been in.
All of the pages contain a vague paragraph with the invitation to "drop us a line" for actual information.
I don't think a blog post has to have a brand new thesis-- that's setting the bar a little high, but it should at least have some unique insight.
Talking about the convergence of global brands in the digital space and how that affects the physical spaces we occupy would have been really interesting way of framing trends. Especially regarding how a brand can stand out in a homogeneous world that seems to favor the known. But what do I know?