I'm not sure focusing on the statistics is really a great move when it comes to such extreme cases, especially involving young adults/teens.
Going down that route of focusing on statistics, while they are important, is just going to result in further controversy regarding the app as more stories or cases come out - the common thought people will have is "what if that was me/my child?" When that happens, all bets are off, you are not going to logically talk someone down.
You highlighted a great point, you should have been hammering away at that when prompted instead of statistics.
Unrelated, but Life360's marketing tone is a pet peeve of mine, it lacks a clear perspective. It claims to be about family, but any family features get sidelined in favor of "stalking your kids". Kids just feel obligated to use it rather than it having any specific features for them to really benefit from. This approach is problematic because it makes kids want to communicate less (and btw your website highlights "We don't have to text or call like we used to" as a good thing), and in turn parents become more obsessive. Your entire company is positioning itself as just being about overzealous parents, rather than an actual family app for all members of the family to enjoy and feel safe in. Why not encourage more family communication? Look at how many flocked to BeReal, don't you think families could have done that easily within Life360? A fun way to engage with each other, but without the engaging just being "location data" (for the record, I don't think you need to implement this specific feature, it's just an example of why people feel comfortable outside Life360). Airtags focused explicitly on the individual - here's why you need one, btw here are cute accessories to go with it. Tile within Life360 just gets relegated to "find stuff your family loses". Can I not even buy a cute dog collar that supports Tile or something? It's like you want every family member to find the app and ecosystem so cold and "location data" obsessed only the resident control freak could enjoy it.
Apologies for ranting about marketing, but your app has quite a lot of good features that get buried because of how dysfunctional marketing is.
Going down that route of focusing on statistics, while they are important, is just going to result in further controversy regarding the app as more stories or cases come out - the common thought people will have is "what if that was me/my child?" When that happens, all bets are off, you are not going to logically talk someone down.
You highlighted a great point, you should have been hammering away at that when prompted instead of statistics.
Unrelated, but Life360's marketing tone is a pet peeve of mine, it lacks a clear perspective. It claims to be about family, but any family features get sidelined in favor of "stalking your kids". Kids just feel obligated to use it rather than it having any specific features for them to really benefit from. This approach is problematic because it makes kids want to communicate less (and btw your website highlights "We don't have to text or call like we used to" as a good thing), and in turn parents become more obsessive. Your entire company is positioning itself as just being about overzealous parents, rather than an actual family app for all members of the family to enjoy and feel safe in. Why not encourage more family communication? Look at how many flocked to BeReal, don't you think families could have done that easily within Life360? A fun way to engage with each other, but without the engaging just being "location data" (for the record, I don't think you need to implement this specific feature, it's just an example of why people feel comfortable outside Life360). Airtags focused explicitly on the individual - here's why you need one, btw here are cute accessories to go with it. Tile within Life360 just gets relegated to "find stuff your family loses". Can I not even buy a cute dog collar that supports Tile or something? It's like you want every family member to find the app and ecosystem so cold and "location data" obsessed only the resident control freak could enjoy it.
Apologies for ranting about marketing, but your app has quite a lot of good features that get buried because of how dysfunctional marketing is.