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Maybe it's the constant talk about industrial production power and revolutionary breakthroughs that, after years of careful planning, will soon be unveiled to the shock of hapless competitors.

You mean like constantly inventing whole new markets out of thin air (or out of niches 5% of the population cared about), that other companies, including giants like Google, Microsoft, Sony, HP, Dell, Samsung, etc, then try desperately to enter by making a u-turn and releasing similar stuff to yours.

You know, like, the iPod, the iTMS, the iPhone, the iPhone App Store, the iPad, and the Air-like laptop?

I'd argue that the OS X was a similar story too. It took desktop UNIX, (which was supposedly going to get mainstream with Linux circa 2000 but never did, and even today has insignificant Desktop share, despite also being free AND open source) and got it to 10-15% mass market adoption.



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