Towards the end of the video (around the last 7min iirc), he explains the business problem in better detail.
He says that he can charge more and still make a living. However, the price change goes into effect July 1st of this year. That’s less than 30 days from now.
The issue is all the current premium users who have 2-12mo left on their subscription suddenly become a huge liability. He cannot suddenly ask for more (against apple rules), and he must not remove features they paid for (apple will issue a refund to them).
He says that he can charge more and still make a living. However, the price change goes into effect July 1st of this year. That’s less than 30 days from now.
The issue is all the current premium users who have 2-12mo left on their subscription suddenly become a huge liability. He cannot suddenly ask for more (against apple rules), and he must not remove features they paid for (apple will issue a refund to them).