If you are bootstrapping a profitable product with mass appeal and get any sort of success your product will be replicated with VC funding and you will be outspent.
The article is right. Small startups that are bootstrapping succeed via relationships, not scalability. The exception would be if you build a niche product that you can manage and scale yourself better than a well funded team could. That’s rare.
A better approach is to have a solid base of profitable business clients, customize for them, and then unify the use cases & customization later on a single platform, and go big from there once you are on solid footing.
The article is right. Small startups that are bootstrapping succeed via relationships, not scalability. The exception would be if you build a niche product that you can manage and scale yourself better than a well funded team could. That’s rare.
A better approach is to have a solid base of profitable business clients, customize for them, and then unify the use cases & customization later on a single platform, and go big from there once you are on solid footing.