why is atlassian acquiring commodity tech? I don't understand their strategy.
edit: as opposed to just building it themselves, what's so hard about a chat app? maybe i underestimate the amount of iteration in the hipchat product and they're buying that product knowledge, not the tech.
Buying the tech helps them get there faster. Also they don't just buy another product, HipChat has a very fanatical user base. It will likely be easy for Atlassian to get it adopted by the rest of their user base.
edit: as opposed to just building it themselves, what's so hard about a chat app? maybe i underestimate the amount of iteration in the hipchat product and they're buying that product knowledge, not the tech.