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Size of market.


The European union holds more than 100m more people than the US.


Aren't most retired people's money locked up in gov pension and social programs as opposed to the USA where you're expected to mostly self-fund retirement with 401k, IRA, and savings?

So older US people have more control of their retirement funds than Europeans?


I don't know how this related to robocall, but I like the question!

I can only answer for Denmark, but there we have a thing called "ratepension" which I think is similar to a 401k. Retirement age in Denmark is 73 and the public pensions do only cover the bare minimums – you also need at private pension.


In the US, the robocalls typically target seniors that aren't able to identify the scam.

In the US, we have 3 "pillars" of retirement income that we are told to keep roughly the same size: Gov plans (Social Security), personal savings, employer sponsor plans (401k).

I had always assumed in Europe, most people expected the gov to fund most of their retirement (70%?). Whereas the expectation in the US is social security only covers ~33% (although for many people its 100%).


At least for Denmark, the expectation are more or less the same as for the US.


I don’t see how that’s the only dimension to look at when identifying addressable markets. Actually I don’t even see how it’s any dimension at all since you just can’t target “Europe” as a whole with a single solution that doesn’t have dozens of bespoke per-country exceptions. France is just about as different from Germany as any North American country.


EU has harmonised the mobile network market meaning that you can basically call cross borders as if it was a single market.

Anyhow, I don't know of any single country in the EU that has issues with robocalls.


I get spam in WhatsApp and Telegram sometimes. Easy to block and report though.

I think the inscrutable European languages helps to protect us from scammers.


Who speak different languages. It also costs much more per minute to call EU cellphones.


I never got any in the UK either. Are you saying that 67 million people is too small of a market? Even the 10 and 6 million of Portugal and Denmark seems plenty large enough to make these type of things viable.


> Are you saying that 67 million people is too small of a market?

Yes. If I'm a scammer, I'm going to target the most profitable single market that I understand. Building an international capability on top of that is a fairly large leap.


I can ensure you that both Portugal and Denmark has plenty og spam and scams. Also in local languages. Just not robocalls.


You can apply that reasoning to every product or service. Do you actually have any knowledge on this?


Having worked on GTM strategies for nearly a dozen new technology products at an international company and seen countless more, I have more than reason to believe that targeting the entire world at once is almost never done. You do your market research and make the best decision you can, scamming is no different. Scamming’s addressable market is dictated by many factors other than population: mean income by cohort, regularity climate, normal liquidity situations, bank policies, etc..


Of course American scammers wouldn't be regularly targetting Europe; European scammers would be targetting Europe.


They're not robocalls, but since my mobile number was ported to O2 I have received multiple calls a week of scammers wanting to access my account to order phones.




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