Aren't most retired people's money locked up in gov pension and social programs as opposed to the USA where you're expected to mostly self-fund retirement with 401k, IRA, and savings?
So older US people have more control of their retirement funds than Europeans?
I don't know how this related to robocall, but I like the question!
I can only answer for Denmark, but there we have a thing called "ratepension" which I think is similar to a 401k. Retirement age in Denmark is 73 and the public pensions do only cover the bare minimums – you also need at private pension.
In the US, the robocalls typically target seniors that aren't able to identify the scam.
In the US, we have 3 "pillars" of retirement income that we are told to keep roughly the same size: Gov plans (Social Security), personal savings, employer sponsor plans (401k).
I had always assumed in Europe, most people expected the gov to fund most of their retirement (70%?). Whereas the expectation in the US is social security only covers ~33% (although for many people its 100%).
I don’t see how that’s the only dimension to look at when identifying addressable markets. Actually I don’t even see how it’s any dimension at all since you just can’t target “Europe” as a whole with a single solution that doesn’t have dozens of bespoke per-country exceptions. France is just about as different from Germany as any North American country.
I never got any in the UK either. Are you saying that 67 million people is too small of a market? Even the 10 and 6 million of Portugal and Denmark seems plenty large enough to make these type of things viable.
> Are you saying that 67 million people is too small of a market?
Yes. If I'm a scammer, I'm going to target the most profitable single market that I understand. Building an international capability on top of that is a fairly large leap.
Having worked on GTM strategies for nearly a dozen new technology products at an international company and seen countless more, I have more than reason to believe that targeting the entire world at once is almost never done. You do your market research and make the best decision you can, scamming is no different. Scamming’s addressable market is dictated by many factors other than population: mean income by cohort, regularity climate, normal liquidity situations, bank policies, etc..
They're not robocalls, but since my mobile number was ported to O2 I have received multiple calls a week of scammers wanting to access my account to order phones.