The problem with this point of view that all businesses seem to have is you're not the only ones doing this. Those same 90 people you're providing negative value and nuisance to are getting it from hundreds of businesses a day, gradually driving the signal to noise ratio of all communications channels down to zero. It's entirely possible one of the hundreds of real estate investment companies calling me every day trying to buy one of my houses was going to make a terrific offer that would have provided me with value. But I'll never know, because if I answered the phone and actually talked to them, I'd have to answer all of these calls, and doing that would leave me with no time to do anything at all except answer phone calls and listen to sales pitches all day every day.
> Those same 90 people you're providing negative value and nuisance to are getting it from hundreds of businesses a day, gradually driving the signal to noise ratio of all communications channels down to zero
It’s more likely that they find a good match with about 2% of them, and those 2% help grow their business.
I really get the sense that the people complaining the most about cold calling (different than robo-calling) are folks who:
- have little or no business experience
- have never had a good sales experience
- work in tech where the default sales experience sucks
Successful business people know what their hair-on-fire problems are, and they are willing to take on speculative engagements that may help them solve those problems. This is not rocket science.
