1-2, I don't know enough about small business owners to have a firm guess, but I'm definitely suspicious and I treat this as very weak information.
As for the rest I'm at least glad you're finding a good number of people you're making happy. But it doesn't sound like your experience would be an outlier in getting fewer listeners compared to other legitimate sales, so that still suggests to me that those survey numbers are wrong or very misleading.
As for the rest I'm at least glad you're finding a good number of people you're making happy. But it doesn't sound like your experience would be an outlier in getting fewer listeners compared to other legitimate sales, so that still suggests to me that those survey numbers are wrong or very misleading.