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I know but this is a huge amount of money for a niche product. I'm not sure they're equipped to run their business like Teenage Engineering or another niche thing targeting the very wealthy


Anybody who can afford the film can afford this camera. And it’s already the top seller in its category at B&H.


They have a 'regular' one that's $120. Maybe this is the Teenage Engineering model.


Teenage Engineering stuff seems completely impractical. Is that the appeal?

Take the record player. It looks cool. But only plays 7" records. Through built in speakers. You can use external speaker, but through a 3.5mm plug?

What's the use of something like that? Maybe the idea is to use it as decoration? I don't get it.

All their products are like that.


> Take the record player. It looks cool.

It's not even their product, it's just a white labelled version of an existing Japanese toy!

https://www.ebay.co.uk/itm/234642185324


Woah! Wait, do they do the same thing for other products as well?


Maybe the idea is to use it as decoration?

Basically. If you look at Teenage Engineering as a high end fashion brand, it makes a lot more sense.


The I-1, the model previous to this was designed by teenage engineering. They know what they’re doing.


Oh no kidding? That's super cool, I didn't know that. And agreed!--


Don't bet against nostalgia though. There are loads of 30-somethings that grew up with this, have a family of their own now, and can afford this.




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