Yeah I never like when people toss around the term "media industry" especially in the context the author is talking about (it dying) because what exactly is media?
The author might as well have said "the media industry is dying...long live the media industry." Most of the companies that are indirectly referred don't appear to be dying at all. It's true that they are taking in less revenue, but the digital age allows them to produce and distribute at a fraction of the cost.
Hulu is a joint venture between Fox (News Corp), NBC (NBC Universal), and ABC (Walt Disney). The WSJ (owned by News Corp) has been successful in monetizing the audience instead of the content (charging you only after you have read a certain number of articles).
These companies will still be around for the foreseeable future, but instead of making billions on physical media (papers, DVDs, and CDs) they will be making billions from streaming and DRM'd content which have a lower cost to produce.
The cool thing though is that these same lowered costs allow artists to self publish if they want, but they will still need to make a deal with a distributor (perhaps directly with Apple or Amazon) to get there content into the market place.
Where the established industry has an advantage though is in its ability to market artists (and not so talented artists) outside of these new digital markets/channels.
The author might as well have said "the media industry is dying...long live the media industry." Most of the companies that are indirectly referred don't appear to be dying at all. It's true that they are taking in less revenue, but the digital age allows them to produce and distribute at a fraction of the cost.
Hulu is a joint venture between Fox (News Corp), NBC (NBC Universal), and ABC (Walt Disney). The WSJ (owned by News Corp) has been successful in monetizing the audience instead of the content (charging you only after you have read a certain number of articles).
These companies will still be around for the foreseeable future, but instead of making billions on physical media (papers, DVDs, and CDs) they will be making billions from streaming and DRM'd content which have a lower cost to produce.
The cool thing though is that these same lowered costs allow artists to self publish if they want, but they will still need to make a deal with a distributor (perhaps directly with Apple or Amazon) to get there content into the market place.
Where the established industry has an advantage though is in its ability to market artists (and not so talented artists) outside of these new digital markets/channels.