If you believe this means after 5pm Jeff Bezos forgot all about Amazon, then you are sorely wrong. Nobody, and that means nobody builds a business the size of Amazon within a single lifetime and did not work/think constantly.
It's kind of like how people think Bill Gates or Steve Jobs just accidentally became some of the most successful people on earth...
"By 5 p.m., I'm like, 'I can't think about that today. Let's try this again tomorrow at 10 a.m,'" he told the Economic Club of Washington, DC.
https://www.businessinsider.com/jeff-bezos-daily-routine-201...