I find this advice kind of ironic. The most people I know don't use flowery prose in their cover letters because they consider themselves some kind of overachieving artists, but because it appears to be expected. Writing cover letters is bullshitting time, although this is probably country/culture dependent. Fortunately I didn't have to write an applciation for a long time, but reading my own old applications gives me the chills, even though I got invited to an interview almost every single time.
If you don't want flowery prose, you have to set the expectation when writing the job posting. If your job posting appears to be written by your PR department you get cover letters written by your applicants personal PR departments. Or in other words: bullshit me in the job description and I will bullshit you in my cover letter.
This behavior is reinforced if you don't make it clear who will gonna read my application first. If I get the impression that my application will land on a desk of a hiring manager who doesn't know much about the job I might turn the BS to 11. If you communicate clearly that the person reading the application first knows what you are really looking for, I'll dial down.
Maybe I'm in the minority but I enjoy writing flowery prose for industry, it's like wearing your LLM (bs generator) hat for a day and embelishing "pushed keyboard to generate outsized impact" into "devised novel lock-free distibuted supercompute fabric for 9485% YoY agile spaghetti reduction vs. k8s in multi cloud native value add"
I like to think HR starts sweating at how quickly they can get me in and the EM rolls their eyes a full 360.
I find this advice kind of ironic. The most people I know don't use flowery prose in their cover letters because they consider themselves some kind of overachieving artists, but because it appears to be expected. Writing cover letters is bullshitting time, although this is probably country/culture dependent. Fortunately I didn't have to write an applciation for a long time, but reading my own old applications gives me the chills, even though I got invited to an interview almost every single time.
If you don't want flowery prose, you have to set the expectation when writing the job posting. If your job posting appears to be written by your PR department you get cover letters written by your applicants personal PR departments. Or in other words: bullshit me in the job description and I will bullshit you in my cover letter.
This behavior is reinforced if you don't make it clear who will gonna read my application first. If I get the impression that my application will land on a desk of a hiring manager who doesn't know much about the job I might turn the BS to 11. If you communicate clearly that the person reading the application first knows what you are really looking for, I'll dial down.