Appearing bigger is super important. I remember a startup where we rented offices on 3 floors. Top floor was one tiny room with the MD in it, bottom had the business development guys and the middle had 12 engineers. Regularly they would bring prospects in and say “this is one of the offices, there’s another one above and below. Then they’d usher the prospects to the big shared meeting room.

They got loads of deals done and the company grew big enough to need its own building.