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With all the comments and complicated insights I am surprised that no-one has mentioned the simple:

- price - availability - ease

Around here the price order is pork, chicken, beef, lamb, venison. Actual mutton and goat are hard to come by.

The lamb in the supermarket is usually frozen from NZ. It is easy to find locally sourced lamb at the butchers but at even higher cost.

Nothing really beats a crown roast of lamb but many/most would consider a cheaper ribeye first. Habits, picky eaters, non-adventurous, lack of exposure etc.

I love pork but would not use it for a curry. It is much better braised. But many curries works very well with chicken or beef.

So even though we eat much more internationally the local market segmentation still has an origin.



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