Right, because it's the streamer's JOB to be an entertainer. There's no misaligned incentives here, it's just like how people playing pickup basketball aren't "playing to earn" and can still enjoy an NBA game.
Not to mention the "Earning" medium is independent of the "Playing" medium. The conflicting incentives don't come into play (as much), i.e. the game can still actually be fun.
And it has been immensely fun for people who watch them.