Yeah, maybe it will make some improvement for Android people, who are the majority of the mobile market.
For iPhone users, they'll still be some non-blue bubble people who lack the E2E[1] and tight iMessage app integrations that are popular among iPhone users these days. At least until governments possibly intervene.
1. E2E insofar as not carrier-accessible (unlike RCS), which is a bit of a hot button issue in the US, post-Snowden/PRISM. If carriers have access to RCS payloads or even metadata, they will most definitely harvest it for marketing purposes, as well as ship it off to the US government.
