> people will not buy a $200 book even if it had $100k worth knowledge in it.
I remember paying crazy amounts for books at university and wouldn't have been surprised to have to pay $200 for a book. As it was I bought mine second hand to save on cost.
When people can expense such items then I also imagine a $200 book selling well when properly targeted and marketed.
What sells even better though are courses, and there are many courses out there aimed at corporates which are in the thousands of dollars so again, $200 doesn't seem crazy at all in comparison.
I remember paying crazy amounts for books at university and wouldn't have been surprised to have to pay $200 for a book. As it was I bought mine second hand to save on cost.
When people can expense such items then I also imagine a $200 book selling well when properly targeted and marketed.
What sells even better though are courses, and there are many courses out there aimed at corporates which are in the thousands of dollars so again, $200 doesn't seem crazy at all in comparison.