I can't wait until the windows in our homes plaster ads over everything every time we look outside.
It'll sure be distracting when it's the windshields of our cars, but I do look forward to the legal drama when companies get sued for painting their "holographic" ads on top of the adspace other people already paid to pollute with their own advertisements.
I'm not sure where you live, but in many places there's strict city/county level ordinances restricting signs (Particularly lit up signs) and advertising. There's a reason people's backyards aren't littered with billboards.
Anyone that's experienced a cracked windshield understands that this won't be going anywhere outside of some very niche and expensive cars.
> Holographic 3D content permits more design, branding, guidance and information functions. For example, side and rear windows can be used for eye-catching Car2X communications. It is also possible to black out window glass or make projected text and images visible only from the inside or outside. Video content is also supported. (https://www.zeiss.com/corporate/en/about-zeiss/present/newsr...)
It'll sure be distracting when it's the windshields of our cars, but I do look forward to the legal drama when companies get sued for painting their "holographic" ads on top of the adspace other people already paid to pollute with their own advertisements.