From here:

https://filmthreat.com/news/male-and-pale-is-stale-responses...

  As a result, the money generated by the industry has seen a 
  remarkably noticeable drop. The rise of the term “flop buster”
  (in response to so many films like Indiana Jones and the 
  Dial of Destiny underperforming at the box office) seems to 
  be directly related to mainstream audiences’ wholesale rejection
  of the over-messaging they see hijacking entertainment.

addresses your "it's just nature of Box Office" flopping argument