A loyalty program is probably a better model for attracting regular customers than this though, right.
You want to attract people willing to pay more or less full price. A program that you get the 10th pie free, and always get a free 2L soda with every pie or something would accomplish that better.
An example - I live part of the year in an area that is more a "summer destination" so a lot of the local restaurants close November thru April.
One hotel restaurant stays open year round, and in their first year they mailed everyone locally an offer to get a 15% off "locals only" loyalty card. You had to apply, send some proof you were local, wait for them to mail the card, and then keep it in your wallet. 15% is a nice little incentive, but given tax/tipping/etc, doesn't materially change the price. Going there off season, even just monthly, all the hosts/waiters know us well now vs the more transient guests. So it sticks out in our mind as a reminder that they are always open, and a friendly place to go eat.
> Compared to a $1k-$5k /video influencer, isn’t that a deal?
I mean, that totally depends on the "influencer" right? How many people will you actually talk to where you've spent $12? How many people will hear about it from the influencer? If they have 1M subs and get $5k, that's half a cent per view.
Sometimes, simple arithmetic can disprove ridiculous viewpoints. Now, it's just a matter if you're one of the types of people that will hold on to ridiculousness in the face of evidence.
Will I buy that pizza at full price? _probably_ not, but I will tell everyone that it’s amazing because is it. So it’s a $12 review, right?
Compared to a $1k-$5k /video influencer, isn’t that a deal?
I’ve even spammed their name in this comment.
Disclaimer: I know nothing about marketing economics