Well, that's the natural outcome of most people in the Western world having no scarcity. The US is such a rich land. It makes sense why there's so many DTC brands here since marketing is king in that world. I tried a Liquid Death the other day and it's honestly nothing special. But that company is huge!
You'll see that in most things. Growing up I used to shave with a double-edge razor just for price. Eventually I started using disposable razors and a few years ago I tried to switch back to the double-edge (for convenience, since I'd keep running out of disposable razors - too big to store lots). The community around this shit is bog shit insane, man.
Like there's a good blade and a bad blade, yes, but the whole thing has turned into a damned art. You have to buy the best horse-hair brush with the best place to put it, and the write double-edge handle. Anyway, I did use a double-edge for a while and just used foam (unlike my teen years when I had a brush - synthetic no doubt).
The same with cologne. You go on Reddit or whatever to just get some baseline stuff and it's refined to oblivion. They'll recommend something like YSL Kouros ("a classic power-fougere") but you are guaranteed to empty a restaurant walking in wearing that! Madness.
Meh. You can always ignore them. I bought like 3 "classic" razors until I got one I really liked. Didn't even look online, grabbed whatever (few) options that i found in physical stores.
You'll see that in most things. Growing up I used to shave with a double-edge razor just for price. Eventually I started using disposable razors and a few years ago I tried to switch back to the double-edge (for convenience, since I'd keep running out of disposable razors - too big to store lots). The community around this shit is bog shit insane, man.
Like there's a good blade and a bad blade, yes, but the whole thing has turned into a damned art. You have to buy the best horse-hair brush with the best place to put it, and the write double-edge handle. Anyway, I did use a double-edge for a while and just used foam (unlike my teen years when I had a brush - synthetic no doubt).
The same with cologne. You go on Reddit or whatever to just get some baseline stuff and it's refined to oblivion. They'll recommend something like YSL Kouros ("a classic power-fougere") but you are guaranteed to empty a restaurant walking in wearing that! Madness.